Berko Pharmaceuticals, which renewed its Corporate Brand Guidelines and announced it to its stakeholders, celebrated the Brand Guidelines with its employees with the launches it carried out.
Berko Pharmaceuticals, which has been working and producing for public health with the motto "For healthy tomorrows" for more than thirty-five years, renewed its Corporate Brand Guide in the second half of 2021 and announced it to all its stakeholders. The Corporate Brand Guidelines, which was renewed under the leadership of the Corporate Communications department, was celebrated with the launch and the participation of the Berko Pharmaceuticals team.
On the morning of the launch, the office floors in the headquarters and Manufacturing Facility were decorated with balloons in corporate colours and gift sets consisting of corporate materials were left on the desks of employees. On the same day, at the launch meeting held online with the Manufacturing Facility employees and face-to-face with the headquarters employees, a video presentation of the Corporate Brand Guidelines was watched and celebrated with refreshments. The field team was reminded of the Corporate Brand Guidelines by delivering their gifts and showing a video at the 2021 year-end meeting.
Berko Pharmaceuticals' future-oriented, modern and innovative vision that draws strength from its traditions was once again emphasised with the Corporate Brand Guidelines. Speaking at the launch, Berko Pharmaceuticals Board Member and Corporate Communications Director Eylem Beran said: "We crowned our innovative and forward-looking vision with our Corporate Brand Guidelines. Brand guidelines are the visual constitutions of brands. We have renewed all our digital and printed materials, including our logo, corporate colours and font we use as a company. With this change, we are happy to emphasise our corporate identity once again and to come together again on this occasion."